Our purpose
We believe
HOME IS FOR LIVING WELL
Home is where we create memories with our family and friends, but a messy home can leave you feeling stressed and out of control.
Our mission is to allow you to live life to the fullest and make memories in your home, without worrying about the stress of cleaning up. We are rolling up our sleeves to ally with you to clean the mess, whether it is big or small, Ajax offers quick, effective and efficient solutions for everyone, every mess in every room.
Let Ajax get you back in control to live your life and make memories, because home is for living well.


Our Vision
A world with products
that are harsh on grease and grime, but gentle on the planet
Sustainability at Ajax: Our Eco-Conscious Journey

Responsibly made:
At Ajax, a Colgate-Palmolive brand, we are working hard to reduce our footprint on the earth while delivering the powerful cleaning you trust. We carefully review all aspects of our products, from our manufacturing sites, to the biodegradability of our ingredients, and to the recyclability of packaging (yes our Triggers are recyclable too!), to ensure that we leave minimal impact on our planet.
We’re proud to manufacture our Spray N’ Wipe, Professional sprays and bottled floor cleaner locally in New South Wales, Australia. Our spray and floor bottles are also made from 100% recycled plastic, and when you’re done, they’re ready to be kerbside recycled again, bottle, trigger and all!
Before your plastic bottles are recycled into new ones, we encourage you to get the most use out of them by refilling or reusing them. We offer refills and concentrates in some of your favourite fragrances such as lemon citrus and vanilla & berries for you to topup and reuse your empty bottles and triggers with the same cleaning efficacy again and again and again.
Ajax wipes are made from biodegradable fibres that break down once they’ve been used to efficiently clean your home. Ajax Floor and Cream Cleansers are also made with biodegradable surfactants which dissolve quickly in water, and are broken down naturally into components that are not harmful to the environment.
We are proud of our commitment to responsibly make products that keep homes clean. To learn more about how we make our products, read here.
Responsibly sourced:
Ajax is committed to sourcing materials and services responsibly, meaning that we aim to not cause harm to or exploit people or the environment. To support our commitment to Responsible Sourcing we focus on four key pillars: protection of the environment, ethical labour practices, the health & safety of people, and business integrity.
Fundamental to our commitment are four key policies and initiatives; our third party code of conduct, ensuring the safety of our ingredients, our due diligence practices with third parties and our focus on climate change & water stewardship. - Find out more here.
Climate change and water:
For more information on our activity on climate change and water stewardship please refer to the Planet section in our online Sustainability Report.
Choose Ajax, and join us in our journey towards a cleaner home and a cleaner planet.